THE RESEARCH / SEPTEMBER 2026

A market with
a visibility gap.

One study of how AI answers Houston real estate questions. A starting point for asking better questions about your own business.

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94.0%

of HAR members were never named.
Hand-checked estimate · 95% interval 93.6–94.5.

Downtown Houston skyline at dusk

The scope behind
the headline.

Read the method before treating a percentage as a prediction. This study describes one metro and one collection window.

01

500 questions

Questions across 40 Houston areas, eight intent tiers, and metro-wide questions.

02

Four AI surfaces

ChatGPT, Gemini API-based, Gemini web and Perplexity.

03

2,000 answers collected

Collected between 18 and 22 September 2026; 1,917 counted after 83 were excluded: 60 answered about the wrong place and 23 named businesses from outside the Houston metro.

04

Human validation

394 hand labels were used to check the extracted names. Extracted names are not all verified businesses.

READ THE FINDINGS WITH THEIR LIMITS

A snapshot.
Not a forecast.

Answers vary across tools and repeated runs. Area counts use different numbers of counted answers. The research does not establish a client outcome, a guaranteed recommendation or a measure of demand.

The commercial interest is declared: CiteVantage sells AI visibility services. The full source includes methodology and data references.

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THE NEXT STEP IS A CLEARER PICTURE

When AI names an expert,
is it you?

Start with your business, your market and the questions your next client asks.